Raven Symoné Home Collection | Jaxx Living (formerly Jaxx Bean Bags)

Director of Social Media & Partnerships | Jaxx Living

Managed end-to-end social media strategy and creator partnerships, overseeing influencer, affiliate programs, UGC agreements and all creator collaborations.

  • Cultivated and maintained a book of 60+ creators, directing the production of digital content for distribution across gifted campaigns, paid partnerships, and hybrid models

  • Led creator identification and outreach, selecting best-fit talent (individual influencers and B2B brands) to align with campaign goals

  • Developed tailored creative strategies for each campaign structure and continuously monitored progress and performance to optimize results

  • Directed social media strategy and production of digital ad content; wrote scripts for television commercials broadcast on Hulu, Amazon Prime, Tubi, and other platforms

  • Edited digital content for social accounts and repurposed existing assets from professional photo and video shoots to maximize usage and extend content lifecycles

Director of Social Media & Partnerships | Liberator, Inc.

Special Project: Served as the primary point of contact, overseeing all partnership agreements and logistics for the collection launch.

  • Orchestrated a dual-tier marketing strategy by managing a seed campaign to 150+ influencers and negotiating paid content deals with creators (250–2M followers) to balance conversion with mass reach.

  • Collaborated directly with Raven Symoné in pre-planning and on-set during content shoots to produce audio, photography and video assets for paid social and commercial streaming use.

Managed social media strategy and influencer partnerships, overseeing affiliate programs, UGC agreements, and all creator collaborations while navigating platform-specific content restrictions.

  • Worked with independent creators to develop digital content production for gifted, paid and hybrid campaigns tailored to platform-safe, yet effective messaging

  • Led creator identification and outreach, selecting best-fit talent and B2B partners to align with campaign goals; developed creative strategies and monitored performance to optimize results

  • Directed production of social and digital ad content, wrote scripts for television commercials and edited assets for social accounts, repurposing professional shoot content to maximize lifecycle

  • Developed compliance strategy, delivered to each creator and partner, to communicate product purpose and use without violating community guidelines on platforms like Instagram and TikTok, avoiding officially blocked posts, shadow bans, or reach limitations

  • Increased following by 8K in the first six weeks, through a 100% organic strategy with a $0 budget.

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